Advertising and marketing (Record no. 107741)

MARC details
000 -LEADER
fixed length control field 00419nam a22001337a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125621.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100113t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800 5
Item number MET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Metre, Anil
Relator term Editor
9 (RLIN) 15312
245 ## - TITLE STATEMENT
Title Advertising and marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Spectrum magazines limited
Date of publication, distribution, etc. 2001
500 ## - GENERAL NOTE
General note Various pagination<br/>volume xii (xix, xxi-xxiv), (xiii (i-ii) 2001
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies Reference 01/13/2010   658.800 5 MET SMS021808 01/13/2010 01/13/2010 Bound volumes

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India