Modern marketing management (Record no. 108435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100116t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davar, Rustom S. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management |
| Remainder of title | In the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Bombay |
| Name of publisher, distributor, etc. | Progressive Corporation |
| Date of publication, distribution, etc. | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 725p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 01/16/2010 | 658.8 DAV | SMST01410 | 01/16/2010 | 01/16/2010 | Text Book | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 01/16/2010 | 1 | 658.8 DAV;14 | SMST01411 | 07/17/2014 | 01/16/2010 | Text Book | 07/17/2014 | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | New Materials Shelf | 01/16/2010 | 658.8 DAV | SMST01412 | 01/16/2010 | 01/16/2010 | Text Book | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 01/16/2010 | 658.8 DAV | SMST01413 | 01/16/2010 | 01/16/2010 | Text Book | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 01/16/2010 | 658.8 DAV | SMST01414 | 01/16/2010 | 01/16/2010 | Text Book |