Advertising and marketing (Record no. 108705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100118t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.100 5 |
| Item number | AM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khandekar,Sreekar |
| Relator term | editor |
| 9 (RLIN) | 18439 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Spectrum |
| Date of publication, distribution, etc. | 1996 |
| 500 ## - GENERAL NOTE | |
| General note | Vol.no. 7, (no. 20-23)<br/>Vol.no.8(no.1-2, 4-5) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Bound volume |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Bound volumes |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | Reference | 01/18/2010 | 659.100 5 AM | SMS019685 | 01/18/2010 | 01/18/2010 | Bound volumes |