Marketing research (Record no. 110341)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100202t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAJ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8122403387 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Majundar, Ramanuj |
| 9 (RLIN) | 16191 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | text applications and case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley Eastern |
| Date of publication, distribution, etc. | Marketing research |
| 490 ## - SERIES STATEMENT | |
| Series statement | xvi, 365p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Indian market |
| -- | Data analysis is paradigm |
| -- | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/02/2010 | 3 | 658.83 MAJ | SMST08959 | 10/18/2011 | 03/17/2011 | 02/02/2010 | Text Book |