Basic Marketing (Record no. 110736)
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000 -LEADER | |
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fixed length control field | 00436nam a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151215125947.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100215t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256020485 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MCC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mc Carthy, E.J. |
9 (RLIN) | 16763 |
245 ## - TITLE STATEMENT | |
Title | Basic Marketing |
Remainder of title | a managerial approach/6e |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Ontario |
Name of publisher, distributor, etc. | Richard D Irwin |
Date of publication, distribution, etc. | 1978 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 767p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Text Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/16/2010 | 0.00 | 658.8 MCC | SMST08089 | 02/04/2014 | 02/16/2010 | Text Book | |||||
Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 03/11/2010 | 0.00 | 658.8 MCC;1 | SMST01573 | 03/11/2010 | 03/11/2010 | Text Book |