Modern advertising management (Record no. 110860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100220t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JAI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81899155592 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, J.N. |
| 9 (RLIN) | 16623 |
| 245 ## - TITLE STATEMENT | |
| Title | Modern advertising management |
| Remainder of title | principles and techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Regal |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 425p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| -- | Public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, P.P. |
| 9 (RLIN) | 16622 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/20/2010 | 0.00 | 3 | 1 | 659.1 JAI | SMS024155 | 08/27/2013 | 02/19/2013 | 02/20/2010 | Books |