Brand positioning (Record no. 111285)
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000 -LEADER | |
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fixed length control field | 00333nam a22001457a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151215130035.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100224t xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | SEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sengupta,Subroto |
9 (RLIN) | 1601 |
245 ## - TITLE STATEMENT | |
Title | Brand positioning |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | TMH |
Date of publication, distribution, etc. | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 296 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/24/2010 | 0.00 | 4 | 658.827 SEN | SMS022752 | 01/30/2012 | 01/09/2012 | 02/24/2010 | Books |