Brands, trademarks and advertising (Record no. 111329)

MARC details
000 -LEADER
fixed length control field 00346nam a22001337a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215130038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100225t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number RYD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryder (Rodney D)
9 (RLIN) 16834
245 ## - TITLE STATEMENT
Title Brands, trademarks and advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Butterwork
Name of publisher, distributor, etc. LexisNexis
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 482p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 02/25/2010 0.00 1 659.1 RYD SMS022812 06/07/2013 04/24/2013 02/25/2010 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India