Building measuring and managing brand equity (Record no. 112606)

MARC details
000 -LEADER
fixed length control field 00253nam a22000977a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215130156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100324t xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller.
9 (RLIN) 17590
245 ## - TITLE STATEMENT
Title Building measuring and managing brand equity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book Bank
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 03/24/2010 0.00   SMSBB0203 03/24/2010 03/24/2010 Book Bank

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India