Marketing and Branding the Indian Scenario (Record no. 112859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00312nam a22001217a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100329t xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Ramesh.S. |
| 9 (RLIN) | 17799 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and Branding the Indian Scenario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 482p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 03/29/2010 | 0.00 | SMSBB0307 | 03/29/2010 | 03/29/2010 | Book Bank |