Advertising Account Planning (Record no. 113485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100409t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.106 81 |
| Item number | KEL |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184050530 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Larry.D. |
| 9 (RLIN) | 18273 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Account Planning |
| Remainder of title | a practical guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Reference |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,156p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Account planning |
| -- | Benefit |
| -- | Brand personality |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald.W. |
| 9 (RLIN) | 18866 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | School of Management Studies | School of Management Studies | General Stacks | 04/09/2010 | 0.00 | 659.106 81 KEL | SMSBB0471 | 04/09/2010 | 04/09/2010 | Book Bank |