Global marketing management (Record no. 114261)

MARC details
000 -LEADER
fixed length control field 00426nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215130250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100517t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number KEE
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120309596
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 344
245 ## - TITLE STATEMENT
Title Global marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xix,828p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Global marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 05/17/2010 3 658.848 KEE SMST09634 07/16/2015 07/16/2015 05/17/2010 Text Book

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India