Marketing research/7e (Record no. 114423)

MARC details
000 -LEADER
fixed length control field 00476nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215130255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100617t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number LUC;1
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120304845
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J.
9 (RLIN) 7332
245 ## - TITLE STATEMENT
Title Marketing research/7e
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 683p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rubin, Ronald S.
9 (RLIN) 15200
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 06/17/2010 175.00 1 1 658.83 LUC;1 SMS018780 10/16/2014 03/03/2012 06/17/2010 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India