Experimental marketing (Record no. 115221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101118t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SMI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457167 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shaz |
| 9 (RLIN) | 20546 |
| 245 ## - TITLE STATEMENT | |
| Title | Experimental marketing |
| Remainder of title | a practical guide to interactive brand experiences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 264p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding |
| -- | Target marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/18/2010 | 395.00 | 658.827 SMI | SMS024479 | 03/11/2011 | 11/18/2010 | Books |