Marketing Management (Record no. 116153)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120206t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersly (Pearson Educations) |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2009 |
| Other physical details | xlvii,647p,E49,G 8,I 28 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 9 (RLIN) | 1038 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy,Abraham |
| 9 (RLIN) | 15297 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha,Mithileswar |
| 9 (RLIN) | 22863 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 02/06/2012 | 1 | 658.8 KOT | SMSBB0720 | 01/16/2015 | 01/16/2015 | 02/06/2012 | Book Bank | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 02/06/2012 | 2 | 658.8 KOT | SMSBB0721 | 07/23/2015 | 01/16/2015 | 02/06/2012 | Book Bank | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 02/06/2012 | 658.8 KOT | SMS0BB722 | 02/06/2012 | 02/06/2012 | Book Bank |