Brand positioning/2e (Record no. 116304)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00472nam a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151215130415.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120622t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070581593 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | SEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sengupta,Subroto |
Relator term | author |
9 (RLIN) | 23014 |
245 ## - TITLE STATEMENT | |
Title | Brand positioning/2e |
Remainder of title | Strategies for competitive advantage |
250 ## - EDITION STATEMENT | |
Edition statement | second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | TMH |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv,300p |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Branding |
-- | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book Bank |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | School of Management Studies | School of Management Studies | 06/22/2012 | 1 | 658.827 SEN | SMSBB0690 | 05/21/2015 | 05/07/2015 | 06/22/2012 | Book Bank | |||||
Dewey Decimal Classification | School of Management Studies | School of Management Studies | 06/22/2012 | 658.827 SEN:1 | SMSBB0735 | 06/22/2012 | 06/22/2012 | Book Bank | |||||||
Dewey Decimal Classification | School of Management Studies | School of Management Studies | 06/22/2012 | 658.827 SEN:2 | SMSBB0736 | 06/22/2012 | 06/22/2012 | Book Bank |