Harvard business review on reinventing your marketing. (Record no. 116628)

MARC details
000 -LEADER
fixed length control field 00580cam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215130428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110113s2011 maua 001 0 eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number HBR
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422162552
245 00 - TITLE STATEMENT
Title Harvard business review on reinventing your marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Review
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 262 p
490 1# - SERIES STATEMENT
Series statement The Harvard business review paperback series
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer relations
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business review paperback series.
9 (RLIN) 23360
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 06/15/2013 1 658.802 HBR SMS025016 07/20/2013 07/20/2013 06/15/2013 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India