How brands become icons (Record no. 116676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508cam a22001694a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040211s2004 maua b 001 0 eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | HOL |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578517745 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 9 (RLIN) | 23420 |
| 245 10 - TITLE STATEMENT | |
| Title | How brands become icons |
| Remainder of title | the principles of cultural branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 265 p |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding- (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | Reference | 06/27/2013 | 658.827 HOL | SMS025548 | 06/27/2013 | 06/27/2013 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 06/27/2013 | 658.827 HOL;1 | SMS025549 | 06/27/2013 | 06/27/2013 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 06/27/2013 | 658.827 HOL;2 | SMS025550 | 06/27/2013 | 06/27/2013 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 06/27/2013 | 658.827 HOL;3 | SMS025551 | 06/27/2013 | 06/27/2013 | Books |