Strategic brand management (Record no. 117500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215130521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150227b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | brand--management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | management--brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | brand--marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing--brand |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran M.G |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob,Issac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/27/2015 | 658.827 KEL | SMS026289 | 02/27/2015 | 02/27/2015 | Books | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/27/2015 | 658.827 KEL;1 | SMS026290 | 02/27/2015 | 02/27/2015 | Books | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/27/2015 | 1 | 658.827 KEL;2 | SMS026291 | 03/11/2015 | 02/27/2015 | Books | 03/10/2015 |