Marketing management (Record no. 168394)

MARC details
000 -LEADER
fixed length control field 00472nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160820112334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090810t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BOY
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071154299
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyd,Harper
9 (RLIN) 332
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title a strategic approach with a global orientation
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Irwin / MacGraw Hill
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxii,547p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
-- management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Shelving location
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY ECO07917 08/20/2016 08/20/2016 Books  
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY;1 ECO08332 08/10/2009 08/10/2009 Books  
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY;2 ECO08334 08/10/2009 08/10/2009 Reference Reference
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY;3 ECO08331 08/10/2009 08/10/2009 Books  
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY;4 ECO08333 08/10/2009 08/10/2009 Books  
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 08/10/2009   658.8 BOY;5 ECO08335 08/10/2009 08/10/2009 Books  

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India