Advertising principels,problems and cases (Record no. 168958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160820112353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090819t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dirksen,Charls J |
| 9 (RLIN) | 995 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principels,problems and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Illinois |
| Name of publisher, distributor, etc. | Richard D Irwin |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,690p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | advertising as a management |
| -- | industry |
| -- | firm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kroeger,Arthur |
| 9 (RLIN) | 994 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Applied Economics | Department of Applied Economics | 08/19/2009 | 659.1 DIR | ECO00599 | 08/20/2016 | 08/20/2016 | Books |