Marketing management (Record no. 169788)

MARC details
000 -LEADER
fixed length control field 00434nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160820112420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090908t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JOL
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0023611804
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jolson,Marvin A
9 (RLIN) 1956
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title integrated text,readings, and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Mac Millan
Date of publication, distribution, etc. 1978
300 ## - PHYSICAL DESCRIPTION
Extent xii,628p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Department of Applied Economics Department of Applied Economics 09/08/2009   658.8 JOL ECO00578 08/20/2016 08/20/2016 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India