Modern marketing (Record no. 176071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160820112747.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110622t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | R.S.N.Pillai |
| 9 (RLIN) | 8749 |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing |
| Remainder of title | principles and practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | S.Chand and Company |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,401p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| 9 (RLIN) | 8748 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Applied Economics | Department of Applied Economics | 06/22/2011 | 658.8 PIL | ECO11379 | 08/20/2016 | 08/20/2016 | Books |