Tourism marketing (Record no. 236110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220518152019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191017b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198066309 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47910688 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaudhary, Manjula |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New delhi |
| Name of publisher, distributor, etc. | Oxford university press |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,390p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tourism marketing environment and marketing mix |
| -- | Marketing management information system and demand forecasting |
| -- | Market competition and competitive tourism marketing strategies |
| -- | Tourism marketing and development |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Applied Economics | Department of Applied Economics | General Stacks | 10/17/2019 | 450.00 | 338.47910688 CHA | ECO13717 | 10/17/2019 | 10/17/2019 | Books |