Fundamentals of modern marketing (Record no. 2366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026130230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090923t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | CUN;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cundiff, Edward W. |
| 9 (RLIN) | 5164 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of modern marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall India |
| Date of publication, distribution, etc. | 1974 |
| -- | 5165 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 419p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Still, Richard R. |
| 9 (RLIN) | 5168 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A.P. |
| 9 (RLIN) | 5169 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 09/23/2009 | 658.8 CUN;1 | 00023002 | 09/23/2009 | 09/23/2009 | Books |