Marketing strategy and management (Record no. 2378)

MARC details
000 -LEADER
fixed length control field 00444nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026130230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090923t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number CON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Constantin, James A.
9 (RLIN) 5198
245 ## - TITLE STATEMENT
Title Marketing strategy and management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Dallas
Name of publisher, distributor, etc. Business publications
Date of publication, distribution, etc. 1976
-- 5201
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 524p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Evans, Rodney E.
9 (RLIN) 5202
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morris, Malcolm L.
9 (RLIN) 5203
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 09/23/2009 2 658.8 CON 00015860 05/02/2012 04/10/2012 09/23/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India