Modern marketing strategy (Record no. 2481)

MARC details
000 -LEADER
fixed length control field 00432nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026130233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090925t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bursk, Edward C. [ed.]
Relator term ed.by
9 (RLIN) 5449
245 ## - TITLE STATEMENT
Title Modern marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Mentor
Date of publication, distribution, etc. 1964
-- 5450
300 ## - PHYSICAL DESCRIPTION
Extent xx, 360p.
490 ## - SERIES STATEMENT
Series statement (Mentor executive library )
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chapman, John F.
9 (RLIN) 5451
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 09/25/2009   658.8 BUR 00010445 09/25/2009 09/25/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India