Promotion management and marketing communications (Record no. 255476)
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000 -LEADER | |
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fixed length control field | 00470nam a2200157 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220518175936.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ViArRB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
9 (RLIN) | 25517 |
245 ## - TITLE STATEMENT | |
Title | Promotion management and marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | Dryden |
Date of publication, distribution, etc. | 1986 |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Communication-marketing |
-- | Sales promotion & marketing communications |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | De Lozier, M. Wyne |
9 (RLIN) | 25516 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
No items available.