Why we buy: (Record no. 2836)

MARC details
000 -LEADER
fixed length control field 00450nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026130309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091014t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-684-84914
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8.012.1
Item number UND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Underhill, Paco
9 (RLIN) 6666
245 ## - TITLE STATEMENT
Title Why we buy:
Remainder of title the science of shopping
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Simon & Schuster
Date of publication, distribution, etc. 1999
-- 6667
300 ## - PHYSICAL DESCRIPTION
Extent 255p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing research
-- Consmer behaviour
-- Shopping
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 10/14/2009 1 2 658.8.012.1 UND 00056009 02/17/2011 01/05/2011 10/14/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India