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'Ad'apting to markets (Record no. 299916)

MARC details
000 -LEADER
fixed length control field	00620cam a2200205 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220519132446.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150330s2015 cau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789351502401 (hardback : alk. paper)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	SUN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sunitha Srinivas, C
9 (RLIN)	2670
245 10 - TITLE STATEMENT
Title	'Ad'apting to markets
Remainder of title	repackaging commercials in Indian languages
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	N.Delhi
Name of publisher, distributor, etc.	Sage Publications India
Date of publication, distribution, etc.	2015
300 ## - PHYSICAL DESCRIPTION
Extent	215 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
9 (RLIN)	1816
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Language.
9 (RLIN)	1816
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Psycholinguistics.
9 (RLIN)	2671
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion.
9 (RLIN)	2672
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				School of Legal studies	School of Legal studies		07/17/2018		659.1 SUN	SLS030807	07/17/2018	07/17/2018	Books