Advertising theory (Record no. 300931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519132902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210226b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780815382508 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ROD |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising theory |
| Statement of responsibility, etc. | edited by Shelly Roders |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxon |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 548p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routlegde Communication Series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 1816 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esther Thorson |
| 9 (RLIN) | 4963 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Legal studies | School of Legal studies | 02/26/2021 | 659.1 ROD | SLS032621 | 02/26/2021 | 02/26/2021 | Books |