Branding at the digital age (Record no. 3010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026130317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091016t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-333-94769-x |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.626:003.65 |
| Item number | MEY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meyers, Herbert [ed.] |
| Relator term | ed.by |
| 9 (RLIN) | 6973 |
| 245 ## - TITLE STATEMENT | |
| Title | Branding at the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave |
| Date of publication, distribution, etc. | 2001 |
| -- | 6974 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet Marketing |
| -- | Web brands |
| -- | E - retailing |
| -- | Branding |
| -- | Branded Products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Richard Gerstman |
| 9 (RLIN) | 6975 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 10/16/2009 | 658.626:003.65 MEY | 00055812 | 10/16/2009 | 10/16/2009 | Books |