Mass affluence: (Record no. 3011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026130317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091016t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8(73) |
| Item number | NUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nunes, Paul |
| 9 (RLIN) | 6976 |
| 245 ## - TITLE STATEMENT | |
| Title | Mass affluence: |
| Remainder of title | seven new rules of marketing to today's consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2004 |
| -- | 6977 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 269p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing-United States |
| -- | Marketing |
| -- | Consumer behaviour-United States |
| -- | Affluent consumer-United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brian Johnson |
| 9 (RLIN) | 6978 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 10/16/2009 | 1 | 658.8(73) NUN | 00054182 | 08/11/2011 | 11/23/2010 | 10/16/2009 | Books |