Marketing, executive and buyer behaviour (Record no. 302208)

MARC details
000 -LEADER
fixed length control field 00431nam a2200157 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519133948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number HOW
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Howard, John A.
9 (RLIN) 7372
245 ## - TITLE STATEMENT
Title Marketing, executive and buyer behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Colombia University press
Date of publication, distribution, etc. 1963
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent xi, 218p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer behavior
-- Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India