Marketing information systems (Record no. 302461)

MARC details
000 -LEADER
fixed length control field 00557nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519134034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCH
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schaffir, Kurt H.
9 (RLIN) 8158
245 ## - TITLE STATEMENT
Title Marketing information systems
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. American management association
Date of publication, distribution, etc. 1973
300 ## - PHYSICAL DESCRIPTION
Extent vii,327p.
500 ## - GENERAL NOTE
General note X:51 L31
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
-- Distribution- economics
-- Merchandising
-- Direct selling
-- Farm- produce
-- Information systems
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name George, Trentin H.
9 (RLIN) 8157
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India