Industrial advertising (Record no. 302874)

MARC details
000 -LEADER
fixed length control field 00496nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519134152.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MES
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Messner, Fredrick R.
9 (RLIN) 7402
245 ## - TITLE STATEMENT
Title Industrial advertising
Remainder of title planning, creating, evaluating and merchandising if more effectively
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1963
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 314p.
500 ## - GENERAL NOTE
General note Includes index
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Industrial advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India