Building brand identity (Record no. 302891)

MARC details
000 -LEADER
fixed length control field 00512nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519134156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number UPS
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047104220x
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upshaw, Lynn B.
9 (RLIN) 1717
245 ## - TITLE STATEMENT
Title Building brand identity
Remainder of title a strategy for success in a hostile marketplace
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NewYork
Name of publisher, distributor, etc. John wiley & sons
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 354p.
500 ## - GENERAL NOTE
General note X:513 N5
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand identity
-- Brand and trade marks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India