Advertising, promotion and new media (Record no. 303903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519134512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | STA |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stafford, Marla R. |
| Relator term | Editor |
| 9 (RLIN) | 31 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion and new media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,380p. |
| Dimensions | Book |
| 500 ## - GENERAL NOTE | |
| General note | School of Management Studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronald, J. Faber |
| 9 (RLIN) | 2053 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.