Foundations for advertising theory and practice (Record no. 304491)

MARC details
000 -LEADER
fixed length control field 00443nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519134705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090907t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla, S.A
9 (RLIN) 397
245 ## - TITLE STATEMENT
Title Foundations for advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalalya
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 835p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising-marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethia, K.C
9 (RLIN) 908
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

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Cochin University of Science and Technology
Kochi-682 022, Kerala, India