Market-driven thinking (Record no. 305293)

MARC details
000 -LEADER
fixed length control field 00391nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519134945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090917t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number WOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Woodside, Arch G.
9 (RLIN) 1998
245 ## - TITLE STATEMENT
Title Market-driven thinking
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Burlington
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xx, 303p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer behavior
-- Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India