Marketing (Record no. 307383)

MARC details
000 -LEADER
fixed length control field 00411nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519135642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091015t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MOO
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415380799
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moore, Karl
9 (RLIN) 4093
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title the basics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 221p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pareek, Niketh
9 (RLIN) 4092
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India