Direct response marketing (Record no. 310214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00422nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519140543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | COH |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, William A. |
| 9 (RLIN) | 7953 |
| 245 ## - TITLE STATEMENT | |
| Title | Direct response marketing |
| Remainder of title | an enterprencurial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1984 |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | john wiley& sons |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 496p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.