Advertising management (Record no. 310280)

MARC details
000 -LEADER
fixed length control field 00440nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519140556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PAT
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Patti, Charles H.
9 (RLIN) 8069
245 ## - TITLE STATEMENT
Title Advertising management
Remainder of title cases and concepts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1978
Place of publication, distribution, etc. Chio
Name of publisher, distributor, etc. Grid
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 298p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
-- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, John H.
9 (RLIN) 8068
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India