A study on the measurement of effectiveness of advertisement of muthoot gold by stark communication (Record no. 315757)

MARC details
000 -LEADER
fixed length control field 00473nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519142309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091216t xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aveen, Babu K.V.
9 (RLIN) 13080
245 ## - TITLE STATEMENT
Title A study on the measurement of effectiveness of advertisement of muthoot gold by stark communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cochin
Name of publisher, distributor, etc. School of management studies, CUSAT
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 62p.
500 ## - GENERAL NOTE
General note Stark communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Manoj, Edward
9 (RLIN) 13023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India