Advertising and marketing (Record no. 318231)

MARC details
000 -LEADER
fixed length control field 00399nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519143044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100102t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.100 5
Item number AM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khandekar, Sreekant.
Relator term Editor
9 (RLIN) 18428
245 ## - TITLE STATEMENT
Title Advertising and marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Spectrum communication
Date of publication, distribution, etc. 1993
Place of publication, distribution, etc. New Delhi
500 ## - GENERAL NOTE
General note Vol.5 (4-5, 7-9)
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Bound volume
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Bound volumes

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India