Branding/2e (Record no. 323858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100323t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175542006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Randall, Geoffrey |
| 9 (RLIN) | 17503 |
| 245 ## - TITLE STATEMENT | |
| Title | Branding/2e |
| Remainder of title | a practical guide to planning your strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan page |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,184p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Challenges to brands |
| -- | The value of brands |
| -- | Brand plan |
| -- | Consumer and brands |
| -- | E-commerce and brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.