Marketing and branding (Record no. 324224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100329t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798131700975 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Ramesh S |
| 9 (RLIN) | 17799 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and branding |
| Remainder of title | the Indian Scenario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2007 |
| Place of publication, distribution, etc. | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,482p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Application of product and brand related strategies |
| -- | Dimensions of distribution and retailing |
| -- | Dimensions of pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.