Marketing/8e (Record no. 324740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100408t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620124 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin,Roger A |
| 9 (RLIN) | 18180 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing/8e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | 2007 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,750p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Initiating the marketing process |
| -- | Understanding Buyers and markets |
| -- | Targeting marketing opportunities |
| -- | Satisfying marketing opportunities |
| -- | Managing the marketing process |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz ,Eric N |
| 9 (RLIN) | 796 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius , William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.