Brand management (Record no. 324834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100409t xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sagar, Mahim |
| 9 (RLIN) | 18263 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Ane books |
| Date of publication, distribution, etc. | 2009 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 214p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand identity |
| -- | Elements of brand management |
| -- | Brand personality: carrier of brand identity |
| -- | Brand positioning |
| -- | Brand equity |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Deepali |
| 9 (RLIN) | 18260 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agrawal, D P |
| 9 (RLIN) | 18261 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Achintya |
| 9 (RLIN) | 18262 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.