Global marketing (Record no. 325342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100422t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 9 (RLIN) | 18795 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Remainder of title | a decision oriented approach/4e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 753p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global marketing |
| -- | Internationalization theories |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Madhumita |
| 9 (RLIN) | 18794 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.